Undo

Undo

WTF is an agentic interface?

A compelling vision of the future from the man who coined the term "filter bubble", plus news and views from across the AI design discourse.

Rob Alderson's avatar
Rob Alderson
Jun 18, 2026
∙ Paid
An image from Eli Pariser’s new report

As someone whose job entails reading a lot of interview transcripts, I’m extremely familiar with my verbal tics. I say “super duper” a lot, like a bumbling Brummie Hugh Grant, or a 1930s radio ad announcer (“There are super duper deals across all your household favourites, but hurry!”)

I also often use the phrase, “Explain it to me like I’m an idiot…” which I find particularly helpful when talking about AI, where knowledge levels differ wildly, and tech-y terminology is thrown around with an expectation that we – i.e. real people – know it means.

So when I heard Eli Pariser was predicting a future built around “agentic interfaces”, I knew I needed the idiot treatment. Which luckily Eli and his team provided, by way of their new report, After the Feed: Trust, connection, and the next era of social technology.

Pariser has a good track record – he coined the term “filter bubble” in 2011, to describe online echo chambers that re-enforce our existing beliefs (#nailedit).

So it’s worth paying attention when he sketches out a vision for the future of online spaces in an AI world. Here are my key takeaways from his 80-page deck which I think designers need to think about…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Rob Alderson · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture