If you work in design, and you’re bamboozled by the endless AI discourse, then you’ve come to the right place.
Undo is a quest to untangle how AI is really changing design. There is so much noise around this topic, but the loudest voices are often pushing an agenda.
I want to help readers understand the risks and opportunities created by AI, and to help them make decisions that are right for them. To do that, Undo needs to be measured and objective. To be curious rather than bombastic. And to create space for different, often conflicting opinions.
The need for design journalism
I think it helps that I’m a journalist not a designer. I’ve spent my career interviewing creative people and trying to capture and communicate how they do what they do. I found myself in this weird space between journalism, creativity and tech – I led It’s Nice That as its first Editor-in-Chief, created WeTransfer’s WePresent platform, and helped bring Design Week back from the dead in 2024.
I watched as AI became the most interesting and important question facing the design industry. But the discussion around it was so polarised, and often so dominated by people who had obvious skin in the game (on both sides).
I felt like the design world needed a spaces that looked at AI and design with a bit more distance. Enter, Undo.
What do you get?
I send two newsletters a week. The first is an interview about AI with someone smart and interesting and opinionated. They will usually be a designer, or work closely with designers, but I also want to widen the net as far as possible, to speak with AI experts, writers, academics and tech people. These interviews are free.
The second email is a round-up of interesting ideas and insights from the AI design frontline. It’s a quick, entertaining way to keep you updated, and stretch your thinking, however closely you follow the AI-design discourse. These emails are for paid subscribers.
I know that times are tough, budgets are squeezed, and everyone everywhere has subscription fatigue. I’ve tried to keep the costs sensible, and most paid subscribers expense it to their employers.
I want to make Undo as valuable as possible. That takes time and space. And that takes money, so if you believe this thing should exist, and you can spare a few quid a month, please consider supporting me.
